Newsletters

Newsletters, we all love them, we all hate them! The way the we think of Newsletters is quite unpredictable – it is certain that everyone will think of Newsletters that you wouldn't like to see again, but as well and for Newsletters that we wouldn't miss for anything.

The controversial nature of Newsletters find its roots in the very idea of News-lettering – this is one usually commercial cluster of data, which is trying to inform us and convert us in the same time into  being loyal customers of certain brand, product or company. We all have witnessed how one good Newsletter can really addict its recipients if not to the brand or product, than for sure to receiving and expecting it. On the other hand there are many examples of Newsletters, which manage only to make us unsubscribe of their services.

When planning one Newsletter campaign there are many things that need to be considered. First of all we need to make sure that we have the permission of the recipients to receive the Newsletter, as otherwise we will be spamming them. Our Newsletter should be relevant, easy readable and relatively easy to unsubscribe for the readers, as we may get many complaints in the opposite case.

We need to keep focused in our Newsletters on one major goal – is it going to promote certain product or service, to build up brand awareness, to increase corporate image or to generate leads, sales or referrals. Any of those points is acceptable, but we need to restrict each Newsletter as little points as possible. Keep in mind that if you need to have more points, it is essential to prioritize the most important point and to show clearly what is the main result that you expect with the Newsletter.

It is very important to design the Newsletter in an interesting and catch-able manner as this would be the second think that the recipient will notice, after the subject line of the newsletter. Every detail of the process of Newsletter production should be carefully planned and tested i order to receive maximum positive results and minimum unsubscribes. It is also very important to test the Newsletter for correct display in mail clients (they usually hide the pictures) and on mobile devices (which gain more and more popularity).

Keep in mind that we at DOCOii are experts in Newsletter production and distribution and are able to produce well placed, tried and effective Newsletter on regular basis. We are able to help you at any stage of the process, from the planning and preliminary testing to the reports of the results and all the way in between. Or experts teams will be available to you for any kind of assistance and advice throughout all the process of Newsletter marketing, leading you to the best possible results at  very competitive price.