Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the usual term used when referring to conversion of website visitors into sales or leads. On a usual website this is done it 2 stages – persuading the visitors to initiate the checkout process and achieving increase percentage checkout funnel. The great thing of this optimization process is that it does not relay on increased traffic to the website, it works on the already existent visitors. This does not mean that increasing number of visitors trough SEO and PPC activities is not needed, because as much more are the visitors, that more will be converted with good Conversion Rate Optimization (CRO).The best possible strategy for increasing the profitability of a website is to combine good SEO, well planned PPC and effective CRO.

The strategical goal of Conversion Rate Optimization (CRO) is hiding in improving the visitors' confidence in a way, which would produce more and better sales or leads. Conversion Rate Optimization (CRO) strategies usually include overcoming of potential client stoppers like confusing navigation, insufficient product info, low quality images and lack of user reviews, testimonials and ratings. Conversion Rate Optimization (CRO) strategies are aimed in creation of very focused and user-friendly landing pages for every visitor targeted by SEO keywords or PPC campaigns. This comes to show that the enhancement provided by Conversion Rate Optimization (CRO) is one of the instruments that guarantee best performance of any digital marketing campaign.

The effects of well made Conversion Rate Optimization (CRO) are measured and forecasted by number of methods. We at DOCOii, with our rich experience, have a typical expectations of more than 4% increase of the conversion rate after a professional optimization. This means that for every 100 visitors that your site gets, you may expect 4 or even 5 extra costumers, which is a very good perspective. The ways to measure and enforce the improvement of the conversion rate are numerous. They usually use different tools that are able to compare alternative page options. This can be and A/B testing, which compares 2 examples and multivariate simultaneous testing.

Conversion Rate Optimization (CRO) is often compared to the science of supermarket layout, which aims at persuading the customer not only to get in the shop, but also to buy as much as possible more products. We at DOCOii consider your website one such supermarket in which all the pages are your shelves, which need to be in perfect shape and order, if we wist to achieve maximum sales per visitor. Like in the usual supermarket in a website shop we need all the known psychological tricks like 'Greeters' or 'Decompression Zones' in order to make the visitors welcome and to invite them to become more than window shoppers.

Besides the obvious use of Conversion Rate Optimization (CRO) in e-commerce websites, this powerful instrument is needed everywhere and every time when you have goals or ambitions that include willing behavior of users, visiting your website. It does not matter if you need them just to contact you, to register in the website,or even sign-up for your newsletter, you can benefit from the methodology of Conversion Rate Optimization (CRO).