Brochure Design

When Speaking of brochure design it is helpful to know that there are 2 major types of brochures: intended for attracting new costumers and aimed at giving detailed presentation to already interested costumers.

The first type of brochure design is much more advertisement-like, as it try to convince the client, that selecting your company and product is the right thing to do. On the other hand it always has a clear call to action y the client like using a discount coupon, calling, visiting a company office or shop, or at least asking for more detailed data. Usual techniques in this brochure design include  screams for attention and emotional connection with the costumer materialized in big headlines and strong visuals.

The second type of brochure design is more product or service concentrated, as it is serving clients that need more info or more convincing, before choosing to become paying costumers of yours. IN the usual case here we concentrate over a certain product or service, giving as detailed and understandable information about its advantages as possible. The second brochure design is made with the idea to give the costumers exactly what they expect to hear.

It is almost impossible to combine those two types of brochure design, which leaves us with the choice to put the accent over finding new clients or better convincing the already potential clients if we are to have only one brochure. In any case it is advisable to have at least two different brochures in the same time, which will work on each of those goals.

This is even more true when you want to target different types of audience. Every group is important and you may wish to tailor your message, along with your brochure design, especially for this group. Keep in mind that when you are sending wrong messages, you just loose money without any kind of result.

But let us look at the chances of your brochures to be actually understood by your potential costumers. It is a fact that approximately 80% of people do not open a brochure that doesn’t give a obvious benefit or compelling reason at the front cover. This means that your company name is better suited for down at the bottom of the front cover, not on top. And that nice logo of yours may need to be on the back cover, not on front. The design of a brochure is extremely important for its success.

Always keep in mind that the goal of the brochure design is the selling of your product, not your logo, or company name, as those are advertized with other methods. Do not forget that words are the weapon of a good brochure, but if they are too many we risk “killing” the costumer. And, of course, we need very good images for our brochure design and this is something that a good professional company like DOCOii can be extremely helpful due to our access to an extensive collection of great images and photos.

Don't forget that it is always better to have a professional do your brochure design as conventional, not stepping out, brochure designs are usually underestimated and unattractive for potential costumers. In a single hour, a professional from DOCOii could help you to double the effectiveness of your marketing materials.  It’s a cheap investment for a brochure that you are going to reprint endlessly, and show the whole world. Please contact DOCOii for additional assistance.